CapStone Holdings Inc. Invests in Joy 101, Curated by Hoda Kotb, to Scale a Fast-Growing Wellness Platform for Women
Trusted voice and former Today Show co-anchor teams up with CapStone Holdings to accelerate a category-defining brand delivering science-backed and culturally relevant wellness solutions.
Fort Myers, FL — CapStone Holdings Inc. (“CapStone”) today announced its strategic investment in Joy 101, a personalized, multi-modality wellness platform curated by media icon Hoda Kotb. The partnership underscores CapStone’s commitment to scaling innovative, women-led ventures in high-growth sectors while accelerating the expansion of a category-defining brand in wellness.
“At CapStone, we recognize the growing importance of the wellness space and are proud to join Joy 101 and Hoda to inspire healthier, happier lives. Through this meaningful investment, we look forward to spreading joy and sharing science-backed wellness techniques & information through this exciting new platform,” said Heather Stone, Co-Founder of CapStone Holdings, Inc.
CapStone has a proven track record of investing in wellness platforms that combine consumer demand with scalable business models. Its support of Joy 101 continues this legacy, aligning financial expertise with cultural momentum in one of the fastest-growing industries.
Since its launch on May 28, 2025, Joy 101 has delivered rapid traction. Within its first week, the platform converted 40,000 app sign-ups into 5,000 paying subscribers and was rated as a top app across mobile platforms, while also securing $2 million in early brand partnerships. These results signal clear demand and strong consumer adoption at scale.
Hoda Kotb—best known as the former co-anchor of NBC’s Today Show, where she became part of the first all-female anchor team in network television history and earned multiple Emmy Awards for her authenticity and connection with viewers—brings unmatched brand equity and trust to Joy 101. She is joined by a collective of cultural and wellness leaders, including Grammy Award-winning musician Jon Batiste, Magnolia co-founder Joanna Gaines, and WNBA Commissioner Cathy Engelbert.
“Joy 101 is about building a space where women feel seen, supported, and inspired—and having CapStone join us on this journey means the world,” said Hoda Kotb. “Their support allows us to amplify our mission of delivering joy, science, and community in ways that feel deeply personal.”
With strong early growth and CapStone’s strategic backing, Joy 101 is poised for its next chapter of expansion, including premium expert content, in-person experiences, and the launch of JoyFest, a full-day wellness celebration set for Spring 2026.
About CapStone Holdings Inc.
CapStone Holdings, Inc. (“CapStone”) is a family office-structured holding company that keeps a balanced portfolio through investment strategies that maximize innovation and return with minimal risk. CapStone and its founders have invested across a wide range of industries for over 35 years and engage in focused philanthropic efforts. For more information about CapStone, visit www.capstoneholdingsinc.com.