CapStone Holdings Inc. Acquires Structurely to Advance the Future of AI-Driven Sales Automation
CapStone Holdings Inc. has completed the acquisition of Structurely, marking a strategic investment in one of the most established conversational AI platforms operating in high-consideration sales environments.
The acquisition reflects CapStone Holdings’ long-term focus on backing companies with durable fundamentals—real infrastructure, defensible data advantages, and technology designed to scale as markets evolve.
A Platform Built Before AI Became a Trend
Structurely has spent nearly a decade developing conversational artificial intelligence purpose-built for real estate and mortgage organizations. These industries demand speed, accuracy, compliance, and human-like engagement at scale—requirements that shaped Structurely’s platform long before generative AI entered the mainstream.
Rather than building a surface-level AI feature, Structurely focused on creating technology capable of conducting natural conversations across voice and messaging channels, while integrating directly into existing CRM and sales workflows.
Infrastructure, Not an AI Wrapper
Unlike many AI tools layered on top of third-party models, Structurely operates as a full-stack AI telephony and agentic workflow infrastructure. The platform unifies voice, text, decision logic, and data connectivity into a single system designed to automate and optimize early-stage sales engagement.
This infrastructure-first approach enables organizations to deploy AI as a core operational capability rather than an add-on, creating a meaningful advantage in scalability, reliability, and long-term performance.
Data Depth and Proven Performance
Over nine years of real-world deployment, Structurely’s platform has powered more than 11 million AI-driven conversations and 75 million AI-generated messages. Its models have been trained and refined using more than 5.5 million human-labeled transcripts, providing a level of training depth that is difficult to replicate.
As a result, Structurely’s AI has consistently delivered average lead qualification rates ranging from 14% to 31%, depending on market conditions and use case—demonstrating measurable performance in demanding sales environments.
A Market Positioned for Sustained Growth
CapStone Holdings’ investment in Structurely aligns with broader adoption trends across enterprise sales and revenue operations. According to Grand View Research, the global AI-in-sales market was valued at approximately $24.6 billion in 2024 and is projected to grow at a compound annual growth rate exceeding 22% through 2033, driven by demand for automation, efficiency, and improved customer engagement.
As AI becomes core infrastructure for modern revenue teams, platforms with proven data, mature workflows, and real-world deployment history are positioned to lead.
A Fundamentals-Driven Investment Thesis
“Structurely has spent years building real infrastructure, training AI on real conversations, and delivering measurable performance in demanding sales environments,” said Keith J. Stone, founder and chairman of CapStone Holdings. “This is not an experimental platform. It’s a company with a meaningful data moat, a significant head start, and technology that is already creating value for customers.”
Corey Welch, a partner in the acquisition and a longtime mortgage industry professional, emphasized the operational focus behind the investment.
“CapStone Holdings’ decision to acquire Structurely is driven by fundamentals,” Welch said. “This is a company that has quietly built real AI infrastructure in one of the most demanding sales environments. The depth of data, the maturity of the platform, and the performance history create a rare foundation. Our focus as owners is disciplined execution—continuing to invest in the product, strengthening enterprise trust through experienced lending industry leadership, and helping Structurely compound its advantage as AI becomes core infrastructure for modern revenue teams.”
Welch previously served as a vice president at Rapid Finance and as a senior director at Quicken Loans.
Looking Ahead
Under CapStone Holdings’ ownership, Structurely will continue expanding its product roadmap, accelerating platform development, and strengthening its role as a core infrastructure provider for AI-driven sales operations. The focus will remain on disciplined growth, long-term value creation, and building technology that delivers measurable outcomes for enterprise customers.