The Parade Company Announces GameAbove as Presenting Sponsor of the Unique Big Head Corps, a Thanksgiving Day Tradition
GameAbove is a growing and successful multi-faceted company bringing far-reaching connections to support the world’s largest collection of papier-mâché heads
DETROIT–GameAbove, a sport, entertainment, philanthropic and investment powerhouse, has joined forces with the Parade Co. as presenting sponsor of Parade Company’s unique Big Head Corps, which will include 85 Big Head marchers in America’s Thanksgiving Parade® presented by Gardner White on November 28.
“We’re very excited to welcome GameAbove to the Parade Company family as the presenting sponsor of the Big Head Corps,” said Tony Michaels, President and CEO of the Parade Company. “They bring a unique energy and enthusiasm, and their support will help us continue to grow this important program.”
Big Head Corps is a dynamic group that helps support The Parade Company’s mission by raising funds towards the preservation and restoration of the world’s largest papier-mâché head collection. In its historic 17th year, this group hosts events and activities throughout the year in Metro Detroit, as well as participating as a unit in America’s Thanksgiving Parade® presented by Gardner White
“GameAbove is proud to become a partner with the Parade Company,” said Khalid Walton, President of GameAbove Entertainment. “One of our missions within our company is to support the community, and we are thrilled to be part of such a special holiday tradition with the city of Detroit.”
GameAbove is a successful multifaceted brand that encompasses various philanthropic activities and for-profit sports, entertainment, and tech ventures. Its slogan, "BRING FORTH GREATNESS,” represents its mission to propel the businesses and organizations it partners with to the next level of success. Brands include GameAbove Sports, GameAbove Entertainment and GameAbove Giving. Key activities include:
The GameAbove Sports Bowl, a post-season college football game at Ford Field in Detroit on December 26 featuring college football teams from the Big Ten and MAC conferences and televised on ESPN.
GameAbove Entertainment's documentary ICEMAN tells the story of the legendary Detroit-born basketball player George "The Iceman" Gervin, celebrating his life, career, and lasting impact on the sport and his community.
GameAbove Giving approaches philanthropy with a focus on impactful giving, education, and community development, aiming to make a long-term difference in the lives of individuals and communities. Since 2019, GameAbove has given over $34 million to passionate initiatives and meaningful causes ranging from combating food insecurities to youth STEM and literacy education, and scholarships.
Voted as America’s Number One Holiday Parade by USA TODAY 10Best Readers’ Choice Awards, America’s Thanksgiving Parade® presented by Gardner White takes place on Thursday, November 28. The 98th America’s Thanksgiving Parade® presented by Gardner White will continue to awe generations of parade-goers on Woodward Avenue in downtown Detroit with amazing floats, larger than life balloons towering the skyline, celebrities, famous clowns and Big Heads, marching bands and so much more. This year’s parade theme is “Miles of Smiles!” The parade is broadcast live on WDIV Local 4 from 10 a.m. – 12 p.m. and nationally to millions of viewers across 185 major cities in the U.S.
About GameAbove
GameAbove is a successful multifaceted brand consisting of charitable giving, capital investment, sports entertainment, and media ventures. It provides its portfolio companies the power to propel their business to the next level, fan and athlete experiences that aim to grow sports, and awe-inspiring cinematic experiences. Brands include GameAbove Capital, GameAbove Entertainment, GameAbove Sports, and GameAbove Giving. CapStone Holdings Inc. is the parent company of GameAbove. To learn more, visit GameAbove.com.
GameAbove Sports is committed to expanding its strategic portfolio by investing in established teams, franchises, and leagues globally with innovative and flexible investment methods in meaningful minority and majority ownership positions. They have recently become the naming title sponsor for the GameAbove Sports Bowl taking place at Ford Field on December 26, 2024.
About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 98 years of Parade tradition in Detroit and is committed to funding, creating and executing the best family events in Michigan. The Parade Company staff, board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit and the region including the Ford Fireworks, Strategic Staffing Solutions Turkey Trot, and America's Thanksgiving Parade® presented by Gardner White. Follow The Parade Company on Facebook and Instagram.
Media Contact:
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